When I become a mom, I should be myself.
Before becoming a mom of two, I was just like any other girl who’d spend half an hour picking out an outfit and admiring her bag in the mirror. But once my days filled with the sound of two little ones crying, mixing formula, and changing diapers, I slowly felt like I was losing that stylish version of myself—especially when going out. All I could carry were those traditional diaper bags: dull in color, bulky in shape, like a “parenting label” that boxed me firmly into the “mom” role, forgetting that I was “me” first.
Regret
At the family café, other moms’ diaper bags were outdated or plain—many seemed to accept they only need to be useful, not nice. When taking parent-child photos at the park, my clunky bag always ruined the charm. Late at night, I scrolled shopping apps for a practical and pretty diaper bag, but was let down. Some were too big, like duffels, others looked good but had messy inner compartments that failed moms’ needs.
Values
Design
Drew inspiration from popular bags to make it look like a “daily commute bag”, not an obvious “diaper bag”.
Practicality
Designed with multiple separate compartments, every detail is thought out for your outings.
Aim
Take care of her kids with ease and hold onto her sense of style.
FUTURE
SOBOBA will keep this original intention alive, creating more mom-and-baby products that blend fashion and practicality. Because we firmly believe: Becoming a mom is one of life’s most beautiful transformations—and this journey deserves to be celebrated with grace, and style.
